Who is David Ddumba?
In all the newspapers this morning, the ad ran that Steven who is David Ddumba's former housemate is looking for him. The ad asked him to call Steven because David had recently come into inheritance of UGX 250 Million (about USD$ 100,000). and left a number to call him on. [see ad below]
Now in most markets across this would make sense but it doesnt make sense to me because:
1. A half page ad costs UGX 5 Million ($2,000) and thats not money you splash in all 5 dailies
2. It was in all local language papers as well which mena the campaign was looking for national reach.
3. All the Ads had premium placement; page 3, 12, 7, 5.... and all on right hand side - a clear sign of a search for impact
4. Finally, given the fact that recently the telco category has been on a re-surge back into play as strategic re-alignment happened, we are likely to be seeing signs of retaliation campaign.
Hence:
1. I think that if its a telecom ad the appropriate response would look something like this:
2. If its an ad for Big Brother Double Impact I would be thinking more along these lines:
Either way, wherever this goes I will be keeping a keen eye on this campaign.
Tell me which you think is more likely....
In all the newspapers this morning, the ad ran that Steven who is David Ddumba's former housemate is looking for him. The ad asked him to call Steven because David had recently come into inheritance of UGX 250 Million (about USD$ 100,000). and left a number to call him on. [see ad below]
Now in most markets across this would make sense but it doesnt make sense to me because:
1. A half page ad costs UGX 5 Million ($2,000) and thats not money you splash in all 5 dailies
2. It was in all local language papers as well which mena the campaign was looking for national reach.
3. All the Ads had premium placement; page 3, 12, 7, 5.... and all on right hand side - a clear sign of a search for impact
4. Finally, given the fact that recently the telco category has been on a re-surge back into play as strategic re-alignment happened, we are likely to be seeing signs of retaliation campaign.
Hence:
1. I think that if its a telecom ad the appropriate response would look something like this:
2. If its an ad for Big Brother Double Impact I would be thinking more along these lines:
Tell me which you think is more likely....
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ReplyDeletei have real hahad your analysis in the meantime, if i may; I think its a Big Brother advert because I am thinking it might be unethical(0775494692, this could've been disguised like in the TV ad) for Warid or another telco to be this brave. Obviously there is no $250 herited it would be a rare case for one to splash in all newspapers like you mentioned.
ReplyDeleteOn the otherhand, i am also suspecting that the facebook post is a continuation of the strategy, so am so not trusting you right now, because you might be earning some more on us guys!
i dont work for either MTN or DSTV so there you go...
ReplyDeleteEarly April Fools joke?
ReplyDelete@nevender; There is no such thing as early Aprils Fool's day jokes..
ReplyDeleteAd companies, i should have known!!!
ReplyDeleteCoz why would any one put such an ad in the papers? Seriously?
ReplyDeletelolest, Colin, you got me at "you have his warid number"
ReplyDeletethats just super funny, but an apt observation!
Some guyzzz....
ReplyDeleteMunno Tomunonya Notamufunna!
ReplyDeleteThese advertising sorts are thinking too deep about this...... Guy is just looking to help out an old friend out!
ReplyDeleteNo way could this sequence make sense...page 3, 12, 7, 5.... ALL ON THE RIGHT HAND SIDE
ReplyDeletehehehe @antipop, the different paper had booking on various prime pages.
ReplyDeleteDefinitely MTN.
ReplyDelete