Monday, February 27, 2012
Thursday, February 23, 2012
WHAT WOULD YOU DO IF YOU SAW THIS AD?
In advertising, most campaigns deal with the hard selling elements of products. Its either some "Buy this" or "Buy that" or "Call this" or "Call me" gimmick.
In some other campaigns you find more emotional positions about unemotional products. You know the drill: "xxxx...rific" or "feel the rush" or "Enjoy the blah blah blah"
However every once in a while there comes a campaign with balls. Bold, blunt, and literally sometimes is dressed to kill. When these come along, we are in so much shock we don't know what to do with them. We are unsure whether to hate them out of political correctness or to smile because someone said something we think but could never say...
Some campaigns go right to the thrust of the matter
Give me your feedback.
Wednesday, February 22, 2012
DAVID DDUMBA: THE AD THAT IS CAUSING HEADS TO TURN...
Who is David Ddumba?
In all the newspapers this morning, the ad ran that Steven who is David Ddumba's former housemate is looking for him. The ad asked him to call Steven because David had recently come into inheritance of UGX 250 Million (about USD$ 100,000). and left a number to call him on. [see ad below]
Now in most markets across this would make sense but it doesnt make sense to me because:
1. A half page ad costs UGX 5 Million ($2,000) and thats not money you splash in all 5 dailies
2. It was in all local language papers as well which mena the campaign was looking for national reach.
3. All the Ads had premium placement; page 3, 12, 7, 5.... and all on right hand side - a clear sign of a search for impact
4. Finally, given the fact that recently the telco category has been on a re-surge back into play as strategic re-alignment happened, we are likely to be seeing signs of retaliation campaign.
Hence:
1. I think that if its a telecom ad the appropriate response would look something like this:
2. If its an ad for Big Brother Double Impact I would be thinking more along these lines:
Either way, wherever this goes I will be keeping a keen eye on this campaign.
Tell me which you think is more likely....
In all the newspapers this morning, the ad ran that Steven who is David Ddumba's former housemate is looking for him. The ad asked him to call Steven because David had recently come into inheritance of UGX 250 Million (about USD$ 100,000). and left a number to call him on. [see ad below]
Now in most markets across this would make sense but it doesnt make sense to me because:
1. A half page ad costs UGX 5 Million ($2,000) and thats not money you splash in all 5 dailies
2. It was in all local language papers as well which mena the campaign was looking for national reach.
3. All the Ads had premium placement; page 3, 12, 7, 5.... and all on right hand side - a clear sign of a search for impact
4. Finally, given the fact that recently the telco category has been on a re-surge back into play as strategic re-alignment happened, we are likely to be seeing signs of retaliation campaign.
Hence:
1. I think that if its a telecom ad the appropriate response would look something like this:
2. If its an ad for Big Brother Double Impact I would be thinking more along these lines:
Tell me which you think is more likely....
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